The strategic vision for this specialty retail mall is to re-brand what has long been known as "Triangle Village Auto Mall" to "The Pit Stop of Durham".  This is because its original name created a degree of confusion, for it suggested it was an automobile dealership, which it is certainly NOT.   The re-branding will reposition this property as a unique, well-defined and identifiable specialty retail mall that people will think of first to . . .   Come in for a "Pit Stop" . . .   ⇨ For Their Vehicles -- for those whose vehicles need a tune up, tire change, or a variety of automotive repairs;  OR   ⇨ For Themselves -- typically by visiting the diverse eateries on this 8 acre property, ranging from fast food for the expedient lunch to leisurely dining of international cuisine from India, Korea or the Middle East . . . The offerings of which are embodied in its slogan:  "For Cars, Trucks, Bikes & Hearty Appetites" Additional details on the original re-branding plan can be reviewed in the Conditional Scope of Work from the associated contract with Benjamin Construction.